MEET THE OWNERS OF HYGGE COFFEE SHOP
Many of you will already know the Danish word ‘hygge’ (pronounced hue-guh), which is used to describe the feeling of comfort and coziness. Hygge coffee shop, which was newly opened in 2019, is based in Sheffield city centre and embodies this exact feeling. In this Q&A we asked owner Alex Moore, what the driving force was behind him, and his brother Seb, opening Hygge coffee shop and how he overcomes setbacks. Here’s what he had to say…
Tell us about your business?
Hygge coffee shop was created following a trip to Denmark, where we were first introduced to the concept of Hygge. Hygge is one of those Danish words that doesn’t have a direct translation. The closest we can get in English is the concept of coziness, wellness and being content with simple things, which is a perfect concept for a coffee shop! On our return to England, we hunted down local coffee distributor Heavenly Coffee to supply the perfect bean. Slowly but surely Hygge Cafe was born! Our passion for coffee since then has only grown and grown.
What was the driving force for you to start your business?
Our main driving force for starting Hygge was to create an environment where people felt at home; where the staff are friendly and the WiFi is fast. We’re fortunate enough to have a large space, where each area has its own purpose. Our cosy “hygge inspired” areas are perfect for relaxing and our long study tables are great for completing assignments.
What are your businesses’ core values?
Our core values are very simple. Providing excellent customer service. As a customer, it’s so important to feel welcome and comfortable. So, every customer is always greeted as if we’ve been best friends for 10 years!
How do you overcome setbacks?
People view setbacks as a bad thing but without setbacks there is no room for improvement. If you view your setbacks as failures, rather than opportunities to grow and develop, then you’re never going to be able to move forward. The more you try and find the silver linings in things, the more you’ll enjoy what you do.
If you had one piece of advice for students setting out their own business, what would it be?
As the saying goes, “find a job you enjoy doing, and you will never have to work a day in your life”. Your main goal cannot be to make loads of money, otherwise you’re going to lose steam. If it’s something you’re passionate about, you’ll be able to handle the bad days better and enjoy the good days even more. We work so hard to create a space that people will love and there is nothing more rewarding than hearing complete strangers tell us how much they love coming to Hygge!
Are there any other brands within your sector that you are following at the moment?
For us, supporting local is so important. We are always on the hunt for new up and coming businesses that we can support; whether it’s stocking their products, promoting in the cafe or on social media.
What has your biggest achievement been so far?
Our biggest achievement so far is being able to open the doors every day, making people happy and of course some top secret projects coming up in the next couple of months!
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