MEET THE OWNER OF HAMMERED & TWISTED
Whilst many of us have been content with binge watching the latest Netflix series or getting to the bottom of our reading lists during the pandemic, some have taken the brave step to turn their skills into a business. Hannah Searson is one such person who, having always had a love for metal welding, decided to dedicate some of her extra time to developing her jewellery business. In this Q&A we asked owner Hannah Searson, what the driving force was behind her starting Hammer & Twisted and how she overcomes setbacks. Here’s what she had to say…
Tell us about your business?
I am a silversmith, who makes alternative handmade jewellery from sterling silver and semi precious stones. I sell these on my website either as ready made, made to order or commission pieces.
What was the driving force for you to start your business?
I have always been creative; if it’s quirky and fun I’m there! A few years ago I decided I wanted to learn to weld and took an evening class. I fell in love with making things with metal and fire, so silversmithing seemed like a logical progression to me at the time. I started making jewellery for fun and wearing it myself, but people started asking if I could make something similar for them and it started from there.
What are your businesses’ core values?
Good question! They would have to be: creativity, positivity and individuality. I make the jewellery I always dreamed of but couldn’t find as a consumer.
How do you overcome setbacks?
Prioritising mental health and well-being is essential. I have learnt that I can’t always fix things in a day. Often the best thing to do is take a deep breath, step back, take the dog out for a walk and come back to the problem with a clear head.
If you had one piece of advice for students setting out their own business, what would it be?
Have clear goals. I am a very goal driven person and I love a good list. Right back when Hammered and Twisted was just an idea, I sat down with a notebook (which now goes by the name of ‘The master plan’…seriously it says it on the front and everything). I wrote down my current goal, my 1 month goal, 6 month, 1 year, 5 year goal. I wrote down my business strengths and weaknesses and how I planned to market my products etc. Every 2 months or so I revaluate this list. It keeps me focused and helps to create a clear vision of what I want Hammered and Twisted to be.
Are there any other brands within your sector that you are following at the moment?
There are so many that I admire. I would have to say Sam Ryde for her amazing product photography and Bloody Mary Metal for their brand and marketing. They both also make stunning jewellery of course.
What has your biggest achievement been so far?
The thing with jewellery is in reality it’s not a necessity, you don’t NEED it to survive (unless you are me and can’t leave the house without a ring on every finger). People’s disposable income is precious, for someone to choose to buy jewellery from me it tells me I have made something that has spoken to them. That makes every sale, excited thank you email and social media tag something special.
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